The Indian snack brands are heating up, and one brand that’s making significant waves is Let’s Try. Featured on the popular television show Shark Tank India, this Delhi NCR-based startup has recently announced a successful pre-Series A funding round, securing a substantial $2.5 million (approximately Rs 22 crore). This investment, led by Singapore-based venture capital firm SWC Global, with continued support from existing backers like Wipro Consumer Ventures, 100Unicorns, Venture Catalysts, and even Shark Tank India judge Aman Gupta, signals a strong vote of confidence in the brand’s vision and growth potential.
Fueling Expansion Across India
This fresh infusion of capital comes at a crucial time for Let’s Try as they aim to deepen their penetration across the vast and diverse Indian market. The company has ambitious plans to strategically deploy these funds, primarily focusing on expanding its distribution network to reach consumers in Tier 1, 2, and 3 cities. This move will undoubtedly make their range of delectable snacks more accessible to a wider audience, tapping into the burgeoning demand for quality snacking options beyond metropolitan areas.
Strengthening the Backbone: Supply Chain and Operations
Beyond distribution, Let’s Try recognizes the importance of a robust and efficient supply chain. A significant portion of the newly acquired funds will be directed towards strengthening their backend operations. This strategic investment will ensure smoother production processes, improved quality control, and the ability to effectively cater to the anticipated surge in demand as their reach expands. By bolstering their foundation, Let’s Try is setting itself up for sustainable and scalable growth in the long run.
Indian snack Innovating for Health-Conscious Consumers
In today’s evolving food landscape, health, and wellness are increasingly influencing consumer choices. Let’s Try is clearly attuned to this trend, as they have earmarked a portion of the funding for the launch of innovative, health-forward snack options. This commitment to catering to the growing segment of health-conscious consumers demonstrates their adaptability and foresight, positioning them favorably within the competitive snacking market. By offering healthier alternatives without compromising on taste, Let’s Try aims to capture a significant share of this expanding market segment.
Indian snack Building a Strong Omnichannel Presence
Recognizing the power of a multi-pronged approach, Let’s Try is also strategically investing in omnichannel brand-building. This includes significant investments in both e-commerce platforms and direct-to-consumer (D2C) channels. By establishing a strong online presence alongside their offline distribution network, Let’s Try aims to enhance brand visibility, improve customer engagement, and provide consumers with multiple convenient avenues to purchase their products. This integrated approach is crucial in today’s digital-first world.
A Promising Journey: From Startup to Scale-Up
Founded in 2021 by Nitin Kalra, a seasoned consumer goods veteran, Let’s Try has demonstrated remarkable growth in a short span. Starting with a revenue of just Rs 1 crore, the company has impressively scaled to an annual recurring revenue (ARR) of Rs 120 crore in under three years. This latest funding round fuels their ambitious target of reaching a staggering Rs 1,000 crore in revenue by 2028 – a tenfold increase in the next three to four years. This ambitious goal aligns perfectly with the optimistic outlook for the Indian snacks market, which is projected to reach a substantial Rs 95,522 crore by 2032. With a focus on quality, affordability, and strategic expansion, Let’s Try is undoubtedly a brand to watch in the dynamic Indian snacking landscape.
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What’s exciting here isn’t just the funding itself, but how Let’s Try is planning to use it—balancing expansion with operational improvements. That kind of strategic thinking is what sets startups up for long-term success.
It’s great to see Let’s Try securing funding and focusing on expanding their footprint into smaller cities. This strategy makes perfect sense given the increasing demand for quality snacks in non-metro areas. If they execute the logistics well, this could be a game-changer.