Phab, a Mumbai-based nutrition-led snacking brand, is making significant strides in the burgeoning Indian healthy snack market. Recently, the company announced a successful $2 million seed funding round, spearheaded by OTP Ventures, with notable participation from Capri Global, Sim&San law firm, and a cohort of angel investors. This injection of capital marks a pivotal moment for Phab, enabling them to amplify their impact and reach a wider consumer base.
Powering Growth and Expanding Reach
The newly secured funds will be strategically deployed to fuel Phab’s ambitious growth plans. A key focus will be on expanding their talented team, bringing in fresh perspectives and expertise to drive innovation and operational efficiency. Furthermore, a significant portion of the investment will be directed towards bolstering their production capabilities. This will allow Phab to meet increasing demand while maintaining the high quality and nutritional integrity that defines their products.
Recognizing the diverse ways consumers discover and purchase snacks, Phab is committed to strengthening its presence across both online and offline retail channels. This multi-pronged approach will ensure their protein-rich offerings are readily accessible to health-conscious individuals nationwide, whether they prefer the convenience of e-commerce platforms or the tactile experience of brick-and-mortar stores.
What Exactly Does Phab Offer?
Founded in 2018 by the dynamic husband-wife duo, Ankit and Gayatri Chona, Phab has carved a distinct niche by focusing on creating snacks that are not only healthy but also incredibly delicious. Leveraging Ankit’s deep understanding of the food and beverage industry and Gayatri’s expertise as a certified nutritionist, Phab develops high-protein snacks that don’t compromise on flavour.
Co-founder Gayatri Chona aptly summarizes their philosophy: “We have always believed that healthy snacking should feel joyful, indulgent, and sustainable—not restrictive. This funding will help us scale with quality and innovation, building snacks that people actually want to eat.”
Currently, Phab’s product portfolio includes a range of popular high-protein options such as protein bars and milkshakes. These are readily available to consumers through prominent online platforms like Amazon, Flipkart, Zepto, and Blinkit. The brand’s success is evident in its impressive sales figures, having already sold over two million units to date. While recent regulatory filings indicate a slight dip in operating revenue in FY24, Phab has demonstrated financial prudence by significantly reducing its net loss during the same period.
Beyond Business: Addressing Protein Deficiency
Phab’s vision extends beyond commercial success. The company is deeply committed to tackling the prevalent issue of protein deficiency in India. Demonstrating this commitment, Phab has forged partnerships with schools and organizations dedicated to serving marginalized communities. Through these collaborations, they aim to provide affordable protein nutrition to those who need it most, making a tangible difference in the lives of individuals and communities.
Looking Ahead: A Promising Future
With this new round of funding, Phab is poised for an exciting phase of growth and expansion. Their roadmap includes the launch of innovative new product categories, further broadening their appeal to health-conscious consumers. They also plan to expand their pan-India footprint through a well-defined multi-channel strategy, ensuring their nutritious and flavourful snacks are accessible across the country. Furthermore, strengthening their team and production capabilities will be crucial to sustain their growth trajectory and adapt to evolving consumer preferences in the dynamic snacking market. Phab’s commitment to both health and taste positions them as a key player in shaping the future of snacking in India.
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