Farmley Secures $40 Million to Expand Healthy Snacks & Global Reach

Noida-based healthy snacking brand Farmley has announced a significant milestone in its journey, securing a substantial $40 million in its Series C funding round. This investment, spearheaded by renowned global consumer-focused investment firm L Catterton, with continued support from existing investor DSG Consumer Partners, signals a strong vote of confidence in Farmley’s vision and growth trajectory within the burgeoning healthy snacking market.

Strategic Investment for Expansion and Innovation

Farmley will strategically deploy the infusion of capital to accelerate its ambitious growth plans. Much of the funds will be allocated towards capital expenditure, enhancing the brand’s operational capabilities and infrastructure. Furthermore, Farmley aims to significantly expand its distribution channels across India, making its nutritious and delicious snack offerings more accessible to a wider consumer base.

Beyond domestic expansion, Farmley has set its sights on the global stage. The funding will empower the brand to enhance its export capabilities, building upon its ongoing pilot programs in international markets such as the United States, Australia, Canada, and Singapore. This strategic move underscores Farmley’s ambition to become a globally recognized healthy snacking brand.

Innovation remains a core focus for Farmley. The newly secured funds will also be channeled into research and development, focusing on the creation of novel product formulations and the adoption of cutting-edge technologies. This commitment to innovation will enable Farmley to continually evolve its product portfolio and cater to the ever-changing preferences of health-conscious consumers.

Empowering Farmers and Building a Sustainable Ecosystem

Founded in 2017 by Akash Sharma and Abhishek Agarwal, Farmley has built its foundation on a strong commitment to sourcing directly from farmers. The company currently collaborates with over 5,000 farmers across diverse regions, ensuring high-quality ingredients and fostering a sustainable agricultural ecosystem. Operating five processing units, Farmley maintains stringent quality control throughout its value chain, from farm to consumer.

Impressive Growth Trajectory in a Competitive Market

Farmley’s impressive growth is evident in its financial performance. According to TheKredible, the company recorded a revenue of Rs 230.66 crore in FY24, and while the audited figures for FY25 are yet to be released, Farmley claims to have achieved a remarkable revenue of Rs 370 crore in the last fiscal year. This growth highlights the increasing consumer demand for healthy and convenient snacking options.

Since its inception, Farmley has successfully raised approximately $55 million through various funding rounds, demonstrating strong investor confidence in its potential. This includes a $2 million seed round in 2020, a $6 million Series A round in 2022, and a $6.7 million pre-Series B round in 2023. Notably, the recent Series C funding also included a 30% secondary sale by early-stage investors and ESOPs, providing liquidity to early backers and employees.

Farmley operates in a competitive landscape, facing established players like Happilo and True Elements. However, its focus on direct sourcing, innovative product offerings, and strategic expansion plans positions it for continued success in the dynamic healthy snacking market. The latest funding round provides Farmley with the necessary resources to further solidify its position as a leading healthy snacking brand, both in India and on the global stage.