Quick commerce unicorn Zepto has officially entered the epharmacy segment with the launch of Zepto Pharmacy, promising 10-minute delivery of medicines in select areas of Mumbai, Bengaluru, Delhi-NCR, and Hyderabad.
In a recent LinkedIn post, Zepto co-founder and CEO Aadit Palicha revealed that the team had spent the last 12 months fine-tuning customer experience, supply chain logistics, and regulatory compliance at a smaller scale before rolling out the service to a wider audience.
“Our objective is to keep operational standards extremely high and not scale too rapidly given the complexity of this category,” Palicha said. “If we execute well, this service can improve millions of lives and make important medicines easier to access when needed most.”
Why Zepto is Entering the ePharmacy Market
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Strategic Diversification – Zepto follows other quick commerce players in expanding beyond groceries.
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High-Growth Industry – India’s epharmacy market is expected to reach $12.7 billion by 2033.
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Convenience Factor – Urban consumers increasingly demand faster delivery of essential healthcare products.
Competitive Landscape
Zepto’s move comes amid rising competition in the 10-minute medicine delivery space:
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Blinkit recently began piloting prescription medicine delivery in parts of Bengaluru.
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Swiggy Instamart partnered with PharmEasy last year.
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PhonePe’s Pincode and Flipkart are exploring integrations with SastaSundar.
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Tata 1mg and Apollo 24/7 are testing rapid delivery models.
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New players like Plazza and Farmako are offering 30-minute fulfillment in urban markets.
Zepto’s Financial Momentum
The launch of Zepto Pharmacy comes during a period of rapid growth for the Mumbai-based startup:
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FY25 Revenue: Rs 11,110 crore
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FY24 Revenue: Rs 4,454 crore
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Year-on-year growth: 150%
The Road Ahead
With rising internet penetration, increased adoption of digital healthcare services, and a growing need for fast, reliable access to medicines, Zepto’s entry could set new benchmarks in the Indian health-tech and quick commerce landscape.
The company’s cautious scaling approach—prioritising operational excellence over speed—could help it win consumer trust in this highly regulated and critical service category.
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