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UPI Transactions Hit ₹25 Lakh Crore in July 2025

innovent blog post on UPI Transactions Hit ₹25 Lakh Crore in July 2025.

India’s Unified Payments Interface (UPI) ecosystem continues to showcase record-breaking growth, hitting new highs in July 2025. According to the latest data from the National Payments Corporation of India (NPCI), UPI processed an all-time high of 19.47 billion transactions worth ₹25.08 lakh crore.

Unsurprisingly, PhonePe and Google Pay continued their dominance, capturing over 81% of total customer-initiated transaction volume and value.

Market Share Breakdown: UPI Leaders in July 2025

  • PhonePe:

    • Transaction Volume: 8.93 billion (45.88%)

    • Transaction Value: ₹12,19,412.19 crore (48.64%)

  • Google Pay:

    • Transaction Volume: 6.92 billion (35.56%)

    • Transaction Value: ₹8,91,435.88 crore (35.53%)

  • Combined Share:

    • 81.44% of total UPI volume

    • 84.17% of total UPI value

Challengers in the UPI Market

While PhonePe and Google Pay dominate, other players are steadily carving their niche:

  • Paytm: 1.36 billion transactions (7.02% share), worth ₹1,43,650.62 crore (5.73%)

  • Navi: 444.06 million transactions (2.28%), value share 0.94%

  • Flipkart’s super.money: 252.85 million transactions (1.30%)

  • CRED: 144.38 million transactions (0.74%), but a stronger 2.20% value share due to higher-value spends

  • FamApp by Trio: 0.64% volume share, 0.06% value

  • Amazon Pay & BHIM: Each held less than 0.6% volume share

  • WhatsApp Pay: 0.38% of volume and 0.22% of value

  • Axis Bank Apps: 27.79 million transactions, 0.14% market share

Category-Wise UPI Insights

For the first time, NPCI released category-wise transaction data, highlighting UPI’s deep penetration across everyday spending:

  • Groceries & Supermarkets: 3.03 billion transactions worth ₹64,882 crore

  • Fast Food: 1.22 billion transactions

  • Restaurants: 1.15 billion transactions

  • Service Stations & Telecom Services: Lower volumes but higher ticket sizes, reflecting larger spends

  • Digital Goods, Pharmacies, Bakeries: Emerging categories showing UPI’s growing adoption in daily essentials

However, around 2.2 billion transactions remain under the “undefined” category, which signals further scope for segmentation and analysis.

Key Takeaways

  • UPI hits record high with 19.47 billion transactions worth ₹25.08 lakh crore.

  • PhonePe & Google Pay dominate, together capturing over 81% share.

  • Paytm, Navi, CRED, and super.money are gradually building space with differentiated offerings.

  • Category-wise insights show UPI’s growth across groceries, fast food, telecom, and more.

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