Supply chain and warehousing startup Emiza has successfully closed its INR 100 crore Series C funding round, led by Evolvence India and Mirabilis Investment Trust. This equity round, valued at INR 400 crore, comprised a mix of primary and secondary investments, allowing for the partial exit of early investors Mayfield and Dileep Nath.
Founded in 2015, Mumbai-based Emiza plans to leverage this fresh capital to significantly enhance its operations. Key focus areas include:
- Strengthening the Management Team: Building a robust leadership team to drive strategic growth and operational excellence.
- Enhancing Automation and Technology: Investing in cutting-edge technologies to improve warehouse efficiency, optimize inventory management, and enhance overall supply chain visibility.
- Expanding Service Offerings: Developing new services to support faster and more reliable deliveries, catering to the growing demand for quick commerce and same-day delivery options.
Focus on Speed and Regional Warehousing
Emiza believes that while the “dark store” model has proven effective for quick commerce players, it presents significant cost challenges for most brands. Instead, the company anticipates a shift towards six-hour or same-day delivery models.
“We’re cautiously optimistic about the dark store model,” said Ajay Rao, Founder and CEO at Emiza. “Brands want to replicate their inventory across multiple cities to supply the growing number of quick commerce platforms and their channels, prompting a need for decentralized, regional inventory.”
Emiza recognizes the crucial role of regional warehousing in supporting faster deliveries. “No matter the delivery model, brands still require a well-positioned warehouse near the city to support these operations efficiently,” Rao added. “Feeding dark stores locally and maintaining robust regional support is essential.”
Emiza’s Growth Trajectory
Emiza has established itself as a key player in the Indian logistics space, working with a diverse range of clients across various sectors, including beauty and personal care (Mamaearth, Pilgrim), apparel (Snitch, Souled Store), and FMCG (Yoga Bar, Slurrp Farm).
Prior to this Series C round, Emiza had secured a total of $12.5 million in funding across six rounds. This latest investment will further fuel its growth trajectory, enabling it to expand its warehousing network, enhance its technology infrastructure, and solidify its position as a leading provider of end-to-end supply chain solutions.
Conclusion
Emiza’s Series C funding marks a significant milestone for the company, providing the necessary resources to capitalize on the growing demand for faster and more reliable deliveries. By focusing on innovation, technology, and a customer-centric approach, Emiza is well-positioned to navigate the evolving landscape of the Indian logistics industry and continue its journey of sustained growth.
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