Saina Nehwal joins Naarica, a menstrual hygiene innovator, as investor and brand ambassador, boosting their mission for sustainable solutions. This powerful alliance aims to revolutionize intimate wear and expand access to menstrual care across India. Nehwal’s involvement signifies a commitment to female empowerment and addressing crucial menstrual hygiene gaps. Naarica’s strategic partnership with the badminton icon will drive awareness and accessibility of their products. This collaboration marks a significant step towards transforming menstrual health standards in the country.
Addressing the Silent Struggles: Naarica’s Mission
Naarica is tackling a pervasive problem: the inadequacy of traditional underwear during menstruation. Many women endure discomfort and inconvenience due to outdated and impractical designs. Recognizing this, Naarica has pioneered functional intimate wear that prioritizes women’s well-being. By seamlessly blending international design expertise with Indian manufacturing prowess, Naarica delivers innovative, eco-friendly, and high-performance menstrual products. This approach ensures women no longer have to sacrifice comfort, convenience, or environmental responsibility.
The Urgent Need: Bridging the Menstrual Hygiene Gap
Despite the burgeoning menstrual hygiene market in India, projected to reach a substantial $522 million by 2025 with a 16% CAGR, a stark reality remains: nearly 50% of menstruating women lack access to proper sanitary products. This disparity underscores the urgent need for accessible and effective solutions. Naarica aims to bridge this gap by offering sustainable, high-quality period solutions. The brand’s commitment to ensuring every woman has access to hygienic and comfortable options is central to its mission.
Saina Nehwal’s Vision: Empowerment Through Partnership
Saina Nehwal’s decision to invest in Naarica is rooted in a deep understanding of the critical issues surrounding menstrual hygiene. “I am proud to partner with Naarica as a strategic investor and brand ambassador,” Nehwal states. “Menstrual hygiene is a critical yet often overlooked issue in our country. Through this collaboration, I hope to create greater awareness and give women access to the high-quality, sustainable products they deserve. This is more than a business investment—it’s a step toward empowerment and change.” Her involvement brings a powerful voice to the cause, amplifying the message and driving meaningful change.
Naarica’s Strategic Growth: Expanding Access and Impact
Shruti Chand, the Founder of Naarica, recognizes the transformative potential of this partnership. “Partnering with Saina Nehwal is a huge milestone for Naarica,” Chand emphasizes. “Our vision is to make absorbent intimate wear more accessible. Saina is a strong voice, her advocacy for our product will help us navigate through different demographics and help educate audiences on absorbent sanitary care as an important hygiene care product. This partnership will enable us to enhance our product offerings to cater to all, scale operations, and expand our outreach to underserved communities.”
This collaboration is poised to accelerate Naarica’s growth, allowing the brand to reach a wider audience and extend its impact to those who need it most. By leveraging Saina Nehwal’s influence, Naarica aims to break down social barriers and foster open conversations about menstrual hygiene. The combined efforts of Nehwal and Naarica will undoubtedly play a pivotal role in creating a more equitable and comfortable experience for women across India.
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