Virat Kohli has invested ₹40 crore (approximately $4.7 million) in Agilitas Sports, a Bengaluru-based sportswear and footwear manufacturing company. This investment marks the beginning of a larger funding round and highlights Kohli’s growing role as a strategic startup investor in India.
🔎 Key Highlights:
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💰 Investment amount: ₹40 crore by Virat Kohli
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🏢 Startup: Agilitas Sports – a sports goods manufacturer
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🏷️ Valuation: ₹2,058 crore (post-money)
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🔁 Funding round: Part of a larger ongoing round
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📍 Location: Bengaluru, India
Agilitas Sports is building India’s answer to global sportswear giants—leveraging “Make in India” principles.
🚀 Virat Kohli’s Expanding Startup Portfolio
Virat Kohli continues to diversify his investments across Indian startups. His portfolio already includes:
With this latest investment in Agilitas Sports, Kohli strengthens his footprint in India’s D2C and consumer brand ecosystem.
📊 Agilitas Sports Funding and Shareholding Structure
Agilitas Sports raised funds through the issuance of 3,61,611 Class 2 CCPS at ₹1,106 per share, as per filings with the Registrar of Companies (RoC).
Other notable details:
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Additional ₹3 crore invested by SMLINE Ventures and cricketer Abhishek Sharma
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Total capital raised so far: ₹600+ crore
Shareholding Snapshot:
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🏢 Infinity Direct Holdings: 37.73%
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👤 Abhishek Ganguly (CEO & Co-founder): 18.26%
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💼 Nexus Venture Partners: 9.16%
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🏏 Virat Kohli: 1.94%
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🏏 Yuvraj Singh: 0.51%
🏗️ Business Model & Expansion Plans
Founded in 2023 by Abhishek Ganguly, former MD of Puma India, Agilitas Sports follows a vertically integrated business model. This includes:
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✅ In-house manufacturing
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✅ Brand licensing & acquisition
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✅ Retail distribution (online & offline)
Notably, Agilitas recently acquired Mochiko Shoes, a manufacturer for top brands like Adidas and Puma. The company is also expanding its brand portfolio through Lotto India & Australia and private-label product lines.
Strategic Exit from Puma & Kohli’s Role
Kohli recently ended his ₹110 crore endorsement deal with Puma India, a partnership that began in 2017 and was valued at ₹300 crore at exit in 2025. His transition to Agilitas Sports isn’t just symbolic—he is expected to:
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Serve as brand ambassador
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Play a role in strategic decision-making
This move aligns with Agilitas’ “Make in India” vision and reinforces India’s ability to build global sportswear brands.
📢 Final Thoughts from Innovent Blog
Virat Kohli’s investment in Agilitas Sports reflects the rising trend of celebrity-led startup funding in India. More importantly, it shows confidence in homegrown manufacturing, D2C scalability, and India’s innovation-first approach to consumer brands.
🔗 For more funding stories and in-depth startup insights, bookmark Innovent Blog – your go-to source for trusted startup news and updates from India’s innovation economy.